September 20, 2020


Moe’s Fresh Market Opens New Yacht Haven Grande Location, USVI Now Open for Crewed Yacht Charters – 2020 USVI Charter Yacht Show Set for November 12-15


St. Thomas, U.S. Virgin Islands (USVI). Gourmet provisioning will soon get even easier. Moe’s Fresh Market, a locally owned and operated chain of upscale grocery stores and the official provisioner and caterer of the Virgin Islands Professional Charter Association (VIPCA)-hosted 2020 USVI Charter Yacht Show, set for November 12-15, will open its third market at IGY’s Yacht Haven Grande at the end of September. This store, like Moe’s locations on the Charlotte Amalie Waterfront and in Red Hook, is packed with must-have charter ingredients such as fresh fruits and vegetables, fine meats and seafood, and a far-reaching liquor selection. Plus, Moe’s Fresh Market’s services, such as catering to special ingredient requests, online ordering and marina delivery means crews can partake of prompt provisioning and clients are assured of savoring the exquisite cuisine prepared by chefs aboard the U.S. Virgin Islands-based luxury boutique charter yacht fleet.


“The opening of our latest Moe’s Fresh Market at IGY’s Yacht Haven Grande underscores our desire to serve the community even better, and in particular the territory’s charter yacht industry and it’s guests, with the finest and freshest foods and ingredients,” says Willie Hamed, vice president of Demah, Inc., dba Moe’s Fresh Markets.


One step inside the new Moe’s Yacht Haven Grande location reveals a world of goodness. Illustrating its marine industry commitment, murals to the left and right, respectively, portray a map of the U.S. and British Virgin Islands cruising grounds and a mast-down view of a stunning sailboat. Beyond, are Moe’s Fresh Market’s signature fresh foods departments. Displays showcase pre-cut and cut-to-order meats, poultry and seafood, including lobsters. The full-service deli serves Boars Head brand meats, imported and domestic cheeses, house-prepared salads, Moe’s StoneHouse Sub-brand sandwiches, and salad/cold and hot food bars. Crusty breads, artisan loaves and pastries are freshly baked daily. Catering with these items is available with 24-hour notice. Opposite grocery aisles boasting numerous organic, gluten-free and international ingredients, is the garden-like produce department. Fresh fruits, vegetables and herbs are flown in twice weekly from the U.S. mainland plus supplied by local and regional Caribbean farmers.


A glass-enclosed elevator to the second floor is a focal point from the market’s front entrance. Here, a special wine room is where regularly hosted wine and food tastings will acquaint yacht crews with what’s new. Moe’s Fresh Markets’ StoneHouse Cellars offer the largest fine wine selection on the island, with offerings, including spirits, sourced from around the world. There’s also local and specialty rums, beers, liquors, non-alcoholic beverages and waters.


Moe’s Fresh Market’s will cater individual lunches and dinners, with both meat and vegetarian options, in pre-packaged compostable containers during the 2020 USVI Charter Yacht Show. Of note, almost all cardboard as well as plastic is recycled at Moe’s. Also, the retailer will host small group tours of its new Yacht Haven Grande location. Crews can email their provisioning lists to


“This year’s show is a total shake-up from last year,” says Oriel Blake, VIPCA’s Executive Director, who is thrilled to see the expansion of Moe’s Fresh Market on St. Thomas and to have the retailer named as the Show’s official provisioner and caterer. “With the removal of evening events, the focus has shifted entirely on yacht viewings. Charter brokers attending in person will have maximum time to connect with the crews aboard their yachts both by day and evening. Moe’s Fresh Market couldn’t have been more receptive and adaptable to convert all dining from buffet service to individually wrapped, compostable take-out containers. With the meals now portable, and lines avoided, dinners in groups of up to four brokers can take place onboard the yachts without demanding too much of the yacht chefs.”


New: 2020 USVI Charter Yacht Show Features Online Element

Nothing beats an in-person show to showcase vessel and crew combinations to charter brokers. This is especially true as the USVI has reopened to tourism, with the restart of day charters on September 8 and term-yacht charters on September 19th. This makes the USVI a key Caribbean cruising ground that has re-opened for crewed charters since the start of the COVID-19 pandemic, thus increasing the likelihood of a full season in the territory’s beautiful waters. Plus, it is unlikely that a government shutdown will reoccur in the territory in November due to a successful lockdown and reduction of local cases of COVID-19 in late August and early September. Hence, VIPCA is indeed hosting the 2020 USVI Charter Yacht Show and doing so with rigorous COVID-19 safety protocols. For the full text of the protocols, please visit However, to accommodate brokers unable to attend in person, organizers are adding a digital element.


“Attending the USVI Charter Show is always on the list of any Caribbean Charter Broker. However, in special times like the ones we are going through, it becomes double important! By attending, virtually or in person, not only are you showing support for the entire industry, but it is also a great opportunity to learn how other players (Brokers, Clearinghouses, Crews and Owners) are making it through these hard times. It is the perfect place to share your experience and listen to the ones from others. Last but not least, it helps us better understand the challenges being faced by the yachts and crews to provide clients with the vacation of a lifetime under this new normal,” says Germán Liubitch, founder and sales director for Ritzy Charters, with offices in the BVI, USA and Spain.


The digital element of the 2020 USVI Charter Yacht Show will offer VIPCA broker members attending remotely digital access to yacht tours and crew interviews upon payment of $50 for individual password access. The fee for non-VIPCA members is $100. Attending in-person is free to VIPCA-member brokers and is $100 for non-members. For registration physically or virtually, visit


" src="blob:" alt="A room filled with furniture and a tv Description automatically generated" align="left" hspace="12" v:shapes="Picture_x0020_3" class="Apple-web-attachment Apple-edge-to-edge-visual-media" style="width: 5.1597in; height: 2.4618in; opacity: 1;">At no extra cost to the yachts, VIPCA has arranged for The Pamlico Group, LLC, with offices in Florida and Connecticut, to film all registered yachts at IGY’s Yacht Haven Grande Marina during the show dates. Additionally, yachts can schedule Pamlico’s professionals to film virtual 360-degree photographic tours pre-or-post-show at extremely discounted rates. These tours show the yacht’s exterior and interior and can be viewed on a mobile device, computer, or using VR goggles. Exhibiting yachts can arrange their 360-degree virtual tour directly with the Pamlico Group by contacting Ted Norris:


“The best way to explain the benefits of a virtual 360 tour is to imagine a hypothetical situation: A broker sends a couple of charter yacht options to a prospective charterer. One listing has a virtual tour, images and video, while the other has standard images and video. A virtual tour immerses this prospect in the yacht – full screen – with a Caribbean backdrop of sun and blue water, allowing them to be virtually transported aboard viewing the full exterior, interior, and featured amenities while viewing the yacht’s branding subtly throughout the tour. The experience of a virtual tour sets the yacht apart from others without a virtual tour and creates a greater sense of confidence for the charterer, as they have virtually ‘visited’ the yacht before booking a charter. Images and videos are great, but there is a reason virtual tours are used so prominently in luxury real estate; they work,” says Norris, Pamlico’s president.


Boats, Brokers - Register Now!


Nearly 50 yachts were registered for the USVI Charter Yacht Show as of September 1, with additional registrations still anticipated. The show fleet includes a diverse mix of vessels: sailing monohulls and catamarans up to 80-feet and longer and motor yachts in the 100- to 150-foot range. To register, visit:


Over 150 individual charter brokers from the Caribbean, U.S. and Europe attended the 2019 USVI Charter Yacht Show, and with this year’s new online element, more still are expected to virtually attend.


Bluebeards Castle, located on Bluebeard’s Hill in Charlotte Amalie and within walking distance of the show, is offering charter brokers the 20% discounted rate of $189 per night. The discounted accommodations are available on a first-come-first-serve basis and are limited. Brokers must call the hotel directly to make the reservation. (340-774-1600; For more information and to register for the show, brokers can visit:


Sponsors of the USVI Charter Yacht show include the USVI Department of Tourism; Yacht Haven Grande; IGY Marinas; Offshore Marine; the Gowrie Group; Denison Yacht Sales; Moe’s Fresh Market; Grey Goose, distributed by West Indies Company; Veuve Clicquot and Captain Morgan, distributed by Bellows International; the Charter Yacht Broker Association; Cardow Jewelers; Harbor Shoppers; and, La Royale Cosmetics.




VIPCA is the territory’s 501(c)(6) nonprofit marine association, whose purpose is to promote, protect and further the capabilities of charter yachts and the marine businesses that sustain them. Projects and initiatives VIPCA membership supports includes producing a marine directory of local information, technical advice and resources; improving Customs and Border Protection facilities; facilitating access for charter vessels between the USVI and Spanish Virgin Islands; compliance guidance; installation of territory-wide new transient moorings; and marine vocational training for V.I. youth under the organization’s charity fiscally sponsored by Community Foundation Virgin Islands (, the Marine Rebuild Fund.


Media Contact:

Carol Bareuther

Tel: 340-998-3650


Skype: Carol.Bareuther